Restaurant Marketing Manager (Local Ads & Guest Acquisition)
Sourbon
Part-time
West Palm Beach, FL
Job description
We are a busy restaurant in downtown West Palm Beach looking for a hands-on Restaurant Marketing Manager whose ONLY goal is to drive real guest traffic into the restaurant.
This role is 100% focused on filling tables.
It is not about branding, content calendars, followers, or awareness campaigns.
If your experience is mostly social media content or brand marketing, this role is not a fit.
Responsibilities
- Drive phone calls, reservations, and walk-in traffic through paid advertising
- Manage and optimize Google Ads (Search, Maps, Call-focused campaigns)
- Manage Facebook & Instagram Ads strictly for:
- calls
- reservations
- immediate local demand
- Optimize Google Business Profile for local visibility and conversions
- Monitor and improve:
- cost per call
- cost per reservation
- guest traffic by day and time
- Pause, adjust, or change campaigns that do not bring guests
- Launch short-term promotions tied to real restaurant demand (today / this week)
Requirements
- Proven experience driving real-world foot traffic for a restaurant or local business
- Strong hands-on experience with Google Ads and Meta Ads
- Clear understanding that success = guests in the restaurant
- Comfortable working with numbers, budgets, and performance metrics
- Must be locally based in or near West Palm Beach, FL
What Success Looks Like
- Phones ringing consistently
- Tables being reserved
- Noticeable increase in walk-ins
- Advertising spend that directly supports revenue
Compensation
- $2,000–$3,000 per month (part-time)
- Monthly performance bonus based on growth in reservations and phone calls
- Opportunity to grow with the business based on results
To apply, briefly describe how you have previously driven guests or foot traffic for a restaurant or local business.
Job Type: Part-time
Pay: $2,000.00 - $3,000.00 per month
Expected hours: 25 – 30 per week
Work Location: In person