Mount Airy Casino Resort

Position Overview:

The Director of Database & Analysis is responsible for the overall Database Marketing efforts and analyses for MACR while supervising the Database and Analysis Department staff members. The Director of Database & Analysis assumes responsibility for ensuring that the departments under his/her supervision are operating within the guidelines of Mount Airy Casino Resorts policies and procedures, Internal Control Standards and objectives.

Essential Job Functions:

• Provides the analytics that will assist the Marketing Department with short and long term strategic and business planning aimed at increasing brand awareness, market share and revenue. In conjunction with Marketing Department establish priorities and objectives for MACR database and direct marketing efforts.
• In conjunction with the Marketing Department design and implement loyalty and Customer Relationship Management (CRM) strategies, programs and new initiatives.
• Develops, interprets and implements complex analyses for all departments and assists in planning, control and performance evaluation in support of the MACR overall profitability, guest satisfaction, and workforce strength and compliance goals. Monitor MACR market position, competitive set, customer trends and other influences on the brand direction and customer segments.
• Conduct special studies to analyze complex financial actions and prepares recommendations for policy, procedure, control, or action.
• Develop and provide on-going analyses related to customer profitability, customer responses and customer profile information.
• Provide segmentation analyses of customer database to assist marketing department in developing new products and promotions.
• Lead the analysis team in developing new database analyses, accumulating data, and drawing conclusions based on that data.
• Effectively presents information and respond to questions from executives and managers.
• Establish databases of pertinent information for use in analyzing future plans and forecasts.
• Research and prepare economic reports on subjects such as rate of return, working capital requirements, and the impact of governmental requirements.
• Meets the attendance guidelines of the job and adheres to regulatory, departmental and company policies.
• Attend all necessary training meetings.
• Assist in other projects, as directed.
• Duties, responsibilities, requirements and expectations pertaining to this job are subject to change as needed. Hours are determined by 24-hour schedule.

Essential Requirements:

To perform this job successfully, an individual must be able to perform each of the essential duties and responsibilities satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/Experience:

• Must be a minimum of 18 years of age or older upon employment.
• 3-10 years of relevant experience with minimum 5 years overseeing a database/marketing function.
• Bachelors Degree in Finance, Marketing, Accounting, Mathematics, MBA or other Masters degree in related field(s) preferred.
• Previous experience in a gaming environment preferred.
• Superb Communications and Cross-functional Team Building Skills
• Excellent interpersonal and collaboration skills
• Good oral, written, and presentation communication skills
• Strong computer and systems literacy
• Customer (Internal/External) Centric
• Must be capable of handling multiple tasks simultaneously and understand role of prioritizing to drive task and project completion
• Excellent contract implementation skills
• Must be proficient in Microsoft Excel, Access, Word and Power Point. Experience with database programs and extraction a plus.
• Proactive mentality & flexibility
• Excellent communication, organizational, and analytical skills required.
• Successful candidate must be an experienced, results oriented, hands-on professional.
• Must demonstrate leadership, fairness, and sensibility to the customers and employees.
• Must possess ability to instill a sense of pride and personal responsibility in subordinate employees.

Language Skills and Reasoning Ability:

• Must possess excellent communication skills.
• Must have the ability to deal effectively and interact well with the customers and employees.
• Must have the ability to resolve problems/conflicts in a diplomatic and tactful manner.
• Ability to read, write, speak and understand English.
• Ability to effectively present information and/or a convincing argument to executives.
• Ability to work with mathematical concepts such as probability and statistical inference.
• Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.
• Ability to analyze information, problems, situations, practices or procedures to: define the problem or objective, identify relevant concerns or factors, identify patterns, tendencies and relationships, formulate logical and objective conclusions, and recognize alternatives and their implications.
• Skill in managing multi-faceted projects to a successful conclusion.

ADA Requirements:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderately loud. When on the casino floor, the noise levels increase to loud.

• Must be able to stand, walk, and move through all areas of the casino.
• Maintain physical stamina and proper mental attitude to work under pressure in a fast-paced, casino environment and effectively deal with customers, management, employees, and members of the business community in all situations.

Other:

• Must be able to be approved for and maintain a valid key license.
• Must be able to respond to visual and aural cues.
• Work nights, weekends and holidays as required.
• Employment is contingent upon a favorable outcome of a background investigation and drug screening.

The Mount Airy Casino Resort is committed to achieving full equal opportunity without discrimination based on race, religion, color, sex, national origin, politics, marital status, physical disability, age or sexual orientation.