Senior Graphic Designer - Digital Ads
Baseballism Inc.
Full-time
Portland, OR
Job description
Job Title: Digital Ads Graphic Designer
Location: Hybrid/In Person, Remote For The Right Person
Employment Type: Full-Time
Salary: $80,000 - $115,000 per year, depending on experience (DOE)
About Us:
Baseballism is a dynamic lifestyle brand passionate about celebrating the spirit of baseball through premium apparel, accessories, and experiences. We’re seeking a creative and talented Social Media Advertising Designer to join our marketing team and elevate our brand’s presence through compelling digital ad campaigns and website enhancements.
Job Summary:
Reporting to the Marketing Director, the Digital Ads Graphic Designer will be responsible for creating high-impact, visually stunning advertisements primarily for Meta (Facebook and Instagram), with additional campaigns for TikTok and Google Ads. This role requires a skilled graphic designer with expertise in motion graphics and animation using Adobe After Effects, basic videography and photography skills, and a passion for creating ads that drive engagement and conversions. The designer will also support the Marketing Director with website UI/UX to enhance the Baseballism Brand’s digital presence.
Key Responsibilities:
- Brand-Focused Ad Creation: Design and produce dynamic, creative, and eye-catching static and animated ads tailored for Meta platforms (Facebook, Instagram) to promote sales and elevate the Baseballism Brand, ensuring alignment with brand guidelines and campaign objectives.
- Multi-Platform Ad Design: Create engaging ad content for TikTok and Google Ads, adapting designs to meet platform-specific requirements and audience preferences.
- Motion Graphics & Animation: Use Adobe After Effects to craft compelling animations that enhance ad performance and captivate audiences.
- Graphic Design: Develop high-quality graphics, including banners, social media posts, and display ads, using tools like Adobe Photoshop, Illustrator, or similar software.
- Videography & Photography: Capture and edit basic video and photo content to support ad campaigns and brand initiatives, ensuring high-quality visuals that align with Baseballism’s aesthetic.
- Website UI/UX Support: Collaborate with the Marketing Director to enhance website user interface (UI) and user experience (UX), creating visually appealing and functional design elements that align with the Baseballism Brand.
- Campaign Collaboration: Work closely with the Marketing Director and marketing team to understand campaign goals, target audiences, and performance metrics to create ads that drive results.
- Brand Consistency: Ensure all designs, videos, photos, and website elements adhere to Baseballism’s brand guidelines, maintaining a cohesive visual identity across all platforms.
- Optimization & Testing: Create multiple ad variations for A/B testing and optimize designs based on performance data and feedback to maximize sales and brand impact.
- Stay Current: Keep up with trends in social media advertising, graphic design, animation, videography, photography, and UI/UX to ensure content remains fresh, competitive, and aligned with Baseballism’s audience.
Qualifications:
- Experience:
- 2+ years of professional graphic design experience, with a portfolio showcasing ad creatives for social media platforms (Meta, TikTok, Google Ads preferred).
- Proven expertise in creating animations and motion graphics using Adobe After Effects.
- Experience designing for digital advertising campaigns with a focus on engagement, conversions, and brand promotion.
- Technical Skills:
- Proficiency in Adobe After Effects for animation and motion graphics.
- Strong skills in graphic design tools such as Adobe Photoshop, Illustrator, or equivalent software.
- Basic videography and photography skills, including shooting and editing video and photo content for marketing purposes.
- Familiarity with Meta Ads Manager, TikTok Ads Manager, and Google Ads platforms is a plus.
- Basic knowledge of video editing software (e.g., Adobe Premiere Pro) is a bonus.
- Creative Skills:
- Exceptional eye for design, typography, color, and layout, with a focus on creating dynamic and eye-catching content.
- Ability to translate marketing objectives into visually compelling ad content, videos, photos, and website elements that drive sales and brand awareness.
- Strong storytelling skills through visuals, motion, and digital experiences.
- Other Skills:
- Detail-oriented with excellent time management and organizational skills.
- Ability to work independently and collaboratively in a fast-paced environment under the direction of the Marketing Director.
- Understanding of social media advertising trends, videography, photography, and UI/UX best practices.
- Education: Bachelor’s degree in Graphic Design, Visual Arts, Marketing, or a related field (or equivalent experience).
Preferred Qualifications:
- Experience creating short-form video content for TikTok or Instagram Reels.
- Knowledge of performance metrics (e.g., CTR, CPA, ROAS) and how design impacts ad success.
- Familiarity with UX/UI principles for optimizing website user engagement.
- Familiarity with baseball, as campaigns will include sports-related themes and audiences tied to the Baseballism Brand.
What We Offer:
- Competitive Salary: $80,000 - $115,000 per year, depending on experience (DOE).
- Comprehensive Benefits:
- Health, dental, and vision insurance.
- 401(k) retirement plan with company match.
- Paid time off (PTO) and holidays.
- Employee discounts on Baseballism products.
- Creative Environment: A collaborative and dynamic workplace where your creativity drives the Baseballism Brand’s digital presence across ads and website experiences.
- Professional Growth: Opportunities to work on high-visibility campaigns and develop skills in social media advertising, motion design, videography, photography, and UI/UX.
- Flexible Work Options: In person/hybrid preferred, Remote only for the right candidate
How to Apply:
Please submit your resume, a cover letter, and a link to your portfolio showcasing your graphic design, animation, videography, and photography work (with specific examples of Meta, TikTok, or Google Ads if available) to [email protected]. Applications without a portfolio will not be considered.
Application Deadline: 9.1.25
Baseballism is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Job Type: Full-time
Pay: $80,000.00 - $115,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Relocation assistance
- Vision insurance
Work Location: Hybrid remote in Portland, OR 97210