UPLIFT Desk

Job Title: Senior Marketing Manager, Brand & Content

Location: Mesa, AZ | In-person | Mon–Fri | 8:00 AM – 5:00 PM

About Us
We are a rapidly scaling multi-location premium indoor sports and fitness facilities across the U.S., with expansion underway in new domestic and international markets. Our organization is built around creating welcoming, high-quality experiences where people of all skill levels can connect, compete, and stay active. We are focused on building vibrant communities around shared interests in health, recreation, and social engagement.

Why Join Us?
We are among the fastest-growing sports and fitness platforms in the country, making this an especially exciting time to join the team. With international expansion accelerating in 2026, the company is rapidly evolving from a national leader into a global brand, creating significant momentum, visibility, and opportunity for everyone involved.

Beyond business growth, we invest in our people through an Employee Equity Grant Program, making team members eligible for equity after one year of employment. This means you are not just helping build a high-growth organization, you have the opportunity to share in its long-term success as it scales into new markets. If you are looking to contribute to something meaningful, dynamic, and fast-moving while growing your own career alongside it, this role offers a rare combination of impact, innovation, and ownership.

KEY RESPONSIBILITIES

Brand Management

• Ensure brand consistency across all channels, including communications, corporate marketing, and customer-facing materials.
• Act as a steward of the brand, protecting and evolving its visual and messaging standards.

Local & Regional Marketing Strategy

• Assist in campaign ideation and execution to support brand initiatives for international, national, regional, and local promotions.
• Develop and maintain promotional calendars and provide ready-to-execute campaigns that can be localized by location.
• Monitor trends and performance across locations to inform future campaign development.

Graphic Design & Content Creation

• Partner with in-house designers and content creators to help shape and execute creative strategy that maintains and elevates the brand identity.
• Collaborate on the development of high-quality graphic designs across channels, including social media graphics, TV signage, training materials, email templates, digital marketing assets, in-club branding, apparel, and more.
• Support the ongoing buildout, organization, and management of our Digital Asset Manager (DAM).

Learning Management Software (LMS) Management

• Collaborate with internal departments to build out digital training modules within out Learning Management System (LMS)
• Ensure the training program aligns with brand standards and supports franchisees in effectively utilizing provided assets and tools.

Digital Advertising Support

• Assist with the development and execution of Meta and Google Ads campaigns. This includes writing ad copy and creating the ad artwork itself through programs such as Adobe Illustrator and Photoshop.
• Analyze campaign performance and provide recommendations for optimization.

CRM & Email Marketing

• Build and manage email automations, customer journeys, and segmented campaigns within our CRM.
• Design and structure email campaigns with a template-first approach that can be pushed across all locations and scaled consistently as the brand grows domestically and internationally.
• Assist in the creation of email content and promotions that align with national and local initiatives.
• Serve as a key touchpoint between our CRM partner, managing vendor communication, timelines, and deliverables related to automations and email execution.

Digital and Web Support

• Assist with basic front-end website updates to ensure accurate and engaging content.
• Collaborate with in-house designers to apply UX/UI best practices to enhance the digital experience and work effectively with 3rd party web development teams.
• Ability to create, build, and scale layouts and designs is critical.

Marketing Support - Local

• Assist with the creation and distribution of press releases, media materials, and external communications in partnership with internal teams and vendors.
• Support other departments during onboarding by helping establish social media pages, sharing platform access, creating marketing logins, and ensuring proper account setup.

Support & Training

• Act as a marketing liaison and resource for each location's general managers, and club marketing staff.
• Train and present marketing platforms, strategies and best practices to owners and general managers, in a professional, confident, and level-headed manner, both virtually and in-person.
• Collect feedback and refine marketing tools and processes accordingly.

Project Management and Team Collaboration

• Partner with the Head of Marketing and other team members to execute comprehensive marketing campaigns.
• Balance multiple projects and deadlines while maintaining a high level of quality and attention to detail.
• Stay informed about industry trends and creative best practices to continuously improve.

Qualifications

• Bachelor’s degree in Marketing, Graphic Design, or a related field (or equivalent experience).
• 4+ years of experience in a marketing, creative, or brand management role.
• Multi-location, franchise, or fitness/sports environment experience is a plus.
• Experience with CRM/email platforms – creating emails, automations, workflows, and customer segments.
• High-level experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant design tools, such as Figma.
• Working knowledge of Meta Ads Manager & Google Ads preferred.
• Ability to present to groups and train others effectively.
• Experience supporting cross-functional teams a plus.
• Basic knowledge of SEO, website management, and UX/UI principles.
• Exceptional organizational skills and a proactive, solutions-oriented approach.

Benefits:

• Health Insurance
• Vision Insurance
• Dental Insurance
• Paid Time Off
• Paid Holidays

Salary: Competitive Pay (Based on Experience)

Eligible for Employee Equity Grant Program

Job Type: Full-time

Pay: From $70,000.00 per year

People with a criminal record are encouraged to apply

Application Question(s):

• This position is NOT remote/hybrid. Are you available to work in-office Monday-Friday from 8 AM - 5 PM?

Experience:

• Graphic Design: 3 years (Required)
• Adobe Illustrator: 2 years (Required)

Ability to Commute:

• Mesa, AZ 85202 (Required)

Work Location: In person