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About Copper Rock Marketing

Copper Rock Marketing is a performance-focused marketing agency helping brands build durable growth through strategy, creative, and execution. We view email as a core revenue and retention channel for our clients.

Role Overview

Copper Rock Marketing is seeking a Senior Email Marketer to own and scale email marketing programs across a portfolio of clients. This role requires a strong balance of technical execution, lifecycle strategy, and conversion-focused creative direction.

The ideal candidate is deeply familiar with ESPs, understands how to architect and optimize automated flows, and can guide design and UX decisions to improve engagement and conversion performance.

Key Responsibilities

Email Strategy & Lifecycle Management

• Develop and manage comprehensive email marketing strategies aligned to client goals, including acquisition, nurture, retention, and reactivation.
• Architect and optimize automated email flows (welcome, abandonment, post-purchase, re-engagement, etc.).
• Define segmentation strategies based on user behavior, lifecycle stage, and data availability.

Technical Setup & Integrations

• Handle technical setup and configuration within ESPs, including flows, triggers, data mapping, and integrations.
• Work with client data sources, websites, and CRMs to ensure accurate tracking and reliable automation.
• Troubleshoot deliverability, data sync, and performance issues across platforms.

Creative Direction & Conversion Optimization

• Direct email design and layout with a strong understanding of UI, UX, and how design impacts conversions.
• Collaborate with designers and copywriters to ensure emails are on-brand, readable, and optimized for performance.
• Test and optimize subject lines, layouts, CTAs, and content structure.

Platforms & Tools

• Own execution across platforms including Klaviyo, HubSpot, Mailchimp, SendGrid, Hootsuite, and other ESPs as required by clients.
• Stay current on platform capabilities, limitations, and best practices to inform strategy and execution.

Performance, Reporting & Optimization

• Analyze email performance and translate data into insights and recommendations.
• Tie email metrics to attributable value, including revenue, conversions, retention, and assisted performance.
• Report clearly on performance, testing outcomes, and next steps to internal teams and clients.

Client & Team Collaboration

• Manage multiple client accounts simultaneously while maintaining quality and consistency.
• Present strategy, results, and recommendations with confidence.
• Collaborate with paid media, web, and analytics teams to align email with broader marketing efforts.

Required Qualifications

• 3–5 years of hands-on email marketing experience, preferably in an agency environment.
• Strong technical understanding of ESP setup, flows, integrations, and data structure.
• Experience directing email design with a conversion-focused mindset.
• Proficiency across major platforms such as Klaviyo, HubSpot, Mailchimp, SendGrid, and similar tools.
• Strong analytical skills with experience tying email performance to business outcomes.
• Highly organized, detail-oriented, and comfortable managing multiple clients.

Nice to Have

• Experience with eCommerce and lifecycle marketing.
• Familiarity with deliverability best practices.
• Experience collaborating closely with UX, design, or development teams.

What We Offer

• Competitive salary ($70K–$90K, based on experience)
• Ownership over a critical revenue-driving channel
• Collaborative agency environment with clear expectations and impact
• A role that values both strategic thinking and technical execution

Job Type: Full-time

Pay: $70,000.00 - $90,000.00 per year

Benefits:

• Flexible schedule
• Paid time off

Ability to Commute:

• Draper, UT 84020 (Required)

Work Location: In person