Atlanta Marine

Job Summary
We are seeking a creative and results-driven Marketing Specialist to join our dynamic team. The ideal candidate will possess a strong understanding of digital marketing strategies and tools, with a particular focus on customer segmentation and analytics. You will play a key role in developing and executing marketing campaigns that enhance our brand presence and drive customer engagement.

Responsibilities

• Develop and implement effective email marketing campaigns using platforms such as Pardot.
• Conduct customer segmentation to tailor marketing strategies for different target audiences.
• Utilize Google Analytics to track campaign performance and derive actionable insights.
• Collaborate with the e-commerce team to optimize online sales strategies.
• Write compelling copy for various marketing materials, including emails, social media posts, and website content.
• Perform A/B testing on marketing campaigns to determine the most effective approaches.
• Analyze market trends and competitor activities to identify opportunities for growth.
• Assist in managing the company’s online presence through SEO best practices and CSS enhancements.

Experience

• Proven experience in digital marketing, with a strong emphasis on email marketing and analytics.
• Familiarity with tools such as Pardot, Google Analytics, SQL, and e-commerce platforms is highly desirable.
• Strong copywriting skills with an ability to create engaging content that resonates with target audiences.
• Experience in testing methodologies to optimize marketing efforts.
• Excellent analytical skills to interpret data and make informed decisions.

Join us in this exciting opportunity to make a significant impact on our marketing initiatives while growing your career in a supportive environment.

Job Type: Full-time

Pay: $23.57 - $26.17 per hour

Expected hours: 40 per week

Benefits:

• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Work from home

Schedule:

• 4 hour shift
• 8 hour shift

Work Location: Remote