Star of Honolulu

Position Overview:

We are seeking a results-driven and highly organized Digital Marketing Specialist to lead and coordinate all aspects of our digital marketing efforts across multiple brands in the Hawaii tourism industry. This role serves as a key liaison between internal teams, contractors, and marketing agencies to develop and execute cohesive digital strategies that drive awareness, engagement, and direct bookings.

The ideal candidate has hands-on experience with a wide range of digital tools and platforms, is data-driven, and excels at both strategic planning and day-to-day execution.

Key Responsibilities:

- Digital Strategy & Coordination

• Act as the main point of contact between the company and digital vendors/agencies.
• Develop, implement, and optimize multi-channel digital strategies aligned with business goals.
• Lead planning and execution of seasonal and promotional digital campaigns.

- Website, Social Media & Email Campaign Management

• Oversee and maintain all websites, ensuring mobile responsiveness, speed, SEO optimization, and content accuracy, including grammar, spelling, prices, dates and other pertinent information.
• Comfortable with WordPress to update graphics and website content, including time-sensitive promotions and blog posts.
• Manage and schedule content across social media platforms (Facebook, Instagram, etc.).
• Coordinate with designers, copywriters, and influencers as needed.

- Performance Tracking & Optimization

• Manage and interpret data using Google Analytics, GMB, and Google Tag Manager.
• Lead A/B testing, landing page performance tracking, and conversion rate optimization.
• Create regular reports and provide actionable insights based on performance data.

- Paid Media & SEO Oversight

• Coordinate PPC, display, and retargeting campaigns (Google Ads, Meta, etc.).
• Monitor SEO efforts and liaise with SEO vendors/agencies to ensure best practices are in place.
• Stay current with trends and algorithm updates to inform digital efforts.

- Budgeting & Vendor Management

• Negotiate and manage agency contracts, scopes of work, and timelines.
• Track spend and ROI across digital initiatives, ensuring cost-effective marketing investments.

Qualifications:

- Bachelor’s degree in Marketing, Digital Media, or a related field.

- Minimum 3–5 years of experience in a digital marketing role, preferably in tourism, hospitality, or travel.

- In-depth knowledge of:

• Google Analytics (GA4)
• Google Ads & Retargeting
• Google Tag Manager (GTM)
• Google My Business (GMB)
• SEO & PPC best practices
• Social Media platforms & paid ads
• Email/SMS marketing

- Basic understanding of:

• WordPress
• HTML/CSS
• UX/UI best practices

- Strong project management skills and ability to coordinate with cross-functional teams.

- Highly analytical with the ability to interpret complex data sets into actionable strategies.

- Excellent written and verbal communication skills.

- Ability to stay up to date with the latest digital marketing tools and technologies, and recommend solutions to improve digital performance, enhance brand visibility and generate revenue.

Preferred Skills:

- Experience in A/B testing tools (e.g., Google Optimize, VWO)

- Familiarity with booking platforms and tourism-related APIs

- Working knowledge of SEMrush, Mouseflow, Rank Math, Link Whisper, Ninja Forms, WP Rocket, or similar applications

- Bilingual in Japanese is a plus!

Job Types: Full-time, Part-time

Pay: From $70,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Retirement plan
• Tuition reimbursement
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Holidays
• Monday to Friday

Work Location: In person