Beyond The Brand Media LLC

Lead Web & AI Engineer | Hybrid in Charlotte, NC | Marketing Agency

This is a HYBRID role based in Charlotte, NC requiring in-office work weekly Tuesday through Thursday. Please note that we are only considering candidates who are currently local to Charlotte.

Highlights

• We are in-person working hybrid in Charlotte, NC; in-office Tues. – Thur.
• We work to unleash the greatness that impacts our everyday lives
• We are collaborative, friendly, fun, and do amazing work
• We value the bond with each other as we build community
• We bring together brand and demand generation for B2B manufacturers
• We offer competitive compensation, paid time off and benefits

Overview

Crafted is looking for a hands-on, innovation-minded Lead Web & AI Engineer to elevate our front-end capabilities and lead the integration of AI into our digital delivery. This role bridges deep technical execution with emerging AI-driven workflows to deliver high-performing internal agents along with intelligent web experiences for our clients. This role is anchored in front-end web development while also pioneering how we integrate advanced technologies like GPTs, Claude, and intelligent coding agents into our platforms and processes. This leader will collaborate closely with UX/design, content, and demand generation teams to build compelling digital experiences, drive innovation through AI, and create seamless connections to our clients’ MarTech ecosystems.

You will play a hands-on role coding, architecting solutions, and managing the front-end development pipeline while also developing and managing AI agents that accelerate development, streamline automation, and extend human creativity across our multi-disciplinary team.

Role & Responsibilities

• Lead and guide a team of front-end developers including overseeing AI-based coding assistants and guiding their integration into the development workflow.
• Develop and implement standards for front-end development, web accessibility, performance, and clean code practices using our coding frameworks.
• Prototype and integrate LLM-based technologies including OpenAI GPTs and Anthropic Claude—to build intelligent tools, assistive agents, and automated workflows for development and content generation.
• Translate UX/UI concepts into responsive and intuitive user experiences in collaboration with designers, content strategists, DevOps, and systems teams.
• Collaborate with project managers and strategy leads to define milestones, sprints, and roadmaps for both traditional and AI-enhanced initiatives.
• Work with AI agents to direct coding tasks, integrate custom assistants into workflows, and optimize their output for production.
• Maintain, update, and document both technical and non-technical development standards, agent behaviors, and project-specific conventions.
• Integrate client websites with marketing and sales platforms (HubSpot, Pardot, Marketo, Salesforce, etc.) to enhance conversion paths, automation, and data intelligence.
• Stay current on the evolution of front-end and AI/agent technologies, assessing and experimenting with their impact on our tools, teams, and clients.
• Foster a collaborative team environment, participate in internal strategy discussions, and champion quality across all deliverables.

Your Required Education and Professional Experience

• 1 – 3 years of proven success as a web developer in an agency or consultancy for middle market or enterprise website development teams.
• Experience with waterfall and agile software development methodologies and productivity tools.
• Experience taking ideas and ambiguous data, defining the right outcome, and then mapping the right roadmap to get there.
• Familiarity with LLM-based development (Claude, OpenAI, etc.) and enthusiasm for building or working with GPTs and AI agents.
• Understanding of web APIs, headless CMS integrations, and marketing automation platforms.
• Ability to guide and improve development workflows in collaborative, cross-functional environments.
• Strong written and verbal communication skills across leadership levels, as well as both technical and non-technical audiences.
• Strong problem solving and organizational skills.
• Entrepreneurial spirit, priding yourself on getting things done with a high level of quality.
• Ability to thrive and adapt in a fast-paced, high-growth, and rapidly changing environment.
• Passionate about collaborating with a variety of different roles to gain alignment and achieve our desired outcomes.
• Experience working directly or indirectly in marketing for B2B manufacturing clients.

Your Personal Attributes & Skills

• A collaborator who thrives in a fast-paced environment across multi-disciplinary teams
• A problem solver; someone who will jump in, no matter the task, to ensure that the deliverables are done well.
• Someone who can think independently, is self-assured in making tough decisions and can adapt to changing environments.
• Be curious, self-motivated, hard-working, well-organized, and resilient to shifting priorities.
• Confidence; presence and poise; high cognitive and emotional intelligence; competitiveness; empathy; resiliency; work ethic; leading by example
• Team player who works well collaboratively and is quick to credit others
• Positive attitude with humility and a sense of humor
• Effective project management skills and the ability to multi-task; calm under pressure
• Strong intellectual curiosity and high attention to detail
• Desire for autonomy and pro-active initiative
• Comfortable with (and eager to create) change and fluidity based on circumstances

What We Offer

• Be part of a team that likes to have fun and is focused on quality work and performance.
• Competitive salary, health insurance, disability, 401k + match and profit sharing.
• Paid time off for holidays, vacation, sick, or personal.

In order to be considered for a position, email your resume to: [email protected]

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person